The family—that dear octopus from whose tentacles we never quite escape, nor, in our inmost hearts, ever quite wish to. -Dodie Smith
Welcome to one of the most poignant and politically-charged words in the English language, a word that invokes all the warmth and coziness of home as well as the sincere and not entirely altruistic desire for a remote control that can mute people. And though family means what it always has—love, companionship, shared interests and experiences—it is nonetheless, almost magically a term that evolves perpetually to suit our changing needs.
Sometimes a family is a simple, obvious thing—people who share blood lines and a last name. But family is also the people you choose, whether because they also happen to share your interest in knitting or Dungeons and Dragons or because they’re the people you see all day every day at work. Whatever and however you define it, family is an essential component of any identity and, therefore, the perfect new domain extension to round out our portfolio of 39 new domain extensions.
After a good dinner one can forgive anybody, even one’s own relations. ―Oscar Wilde, A Woman of No Importance
On January 20, .FAMILY enters General Availability, and we think it’s safe to say your family newsletter will never be the same. Whether a family is interested in staying connected with distant friends and relatives or establishing a space to share big news about recent graduations, weddings, and other life changes, a www.yoursurname.family website captures the sense of camraderie and togetherness that is an essential component of any family endeavor. Families interested in group email can register firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, and email@example.com.
Of course, what makes the .FAMILY domain extension so exciting is its many applications based on the broad and evolving definition of family. Companies and brands interested in creating a friendlier careers page or page emphasizing company culture could utilize www.mycompany.family to establish a warmer, more personable tone.
Similarly, organizations or groups based on a shared interest of belief system might utilize a .FAMILY web address to convey the strength of the bonds between members. A church might utilize www.firstpresbyterian.family, an animal shelter might utilize www.seattlehumane.family to showcase supporters or emphasize the role animals play in forming a family, and a knitting group might utilize www.knitting.family as a place to share significant news.
You must remember, family is often born of blood, but it doesn’t depend on blood. Nor is it exclusive of friendship. Family members can be your best friends, you know. And best friends, whether or not they are related to you, can be your family. ―Trenton Lee Stewart, The Mysterious Benedict Society
Besides being excited to give people and organizations the opportunity to harness the power of this word, the fact that .FAMILY completes the existing Rightside portfolio is a satisfying and somehow appropriate turn of events. Our family of new domain extensions is now complete and we can begin the thrilling task of providing the necessary education to help our customers understand and utilize these new domain extensions. It’s an effort we’ve tried to make along the way, but with the launch of 40 new domain extensions in a two-year period to consider, focusing on individual extensions and delving into the incredible possibilities is a luxury.
And for the Smiths and Garcias among you facing the stomach-wrenching prospect of having to fight countless potential-relatives for your .FAMILY web address, we’ve compiled a list of 100 alternatives to www.yoursurname.family.
I don’t care how poor a man is; if he has family, he’s rich. -Dan Wilcox and Thad Mumford, “Identity Crisis,” M*A*S*H
From the Rightside family to yours, may your domain name bring you the warmth and satisfaction of family, minus the frustration and tantrums.
Send comments to firstname.lastname@example.org.