This week, Rightside and Rebrandly announced a partnership that will make it easier for companies and individuals to create their own unique Branded Short Links that promote their brand and reflect their personality.
“If you frequent social media, you’ve seen a growing use of short links, which are great when you are limited on space. But the links are typically a generic string of numbers and characters that completely miss the opportunity to showcase the brand,” said Scott Ryder, VP Registry at Rightside.
By partnering with Rightside, incorporating new domains such as .SOCIAL, .LIVE, and .NEWS will be easier than ever for Rebrandly’s customers. The combination of Rightside’s brand-focused TLDs and Rebrandly’s leading short link platform gives brands an important tool to execute their marketing strategies.
“When you create Branded Short Links, it’s just so much easier to post links to a company website or blog, while also reinforcing your company’s name in a highly trusted way to boost your CTR by as much as 39%,” said Katie Espinoza, Growth & Partnership Manager for Rebrandly. “We’ve already made it very intuitive to create, share, and track Branded Short Links, and now our partnership with Rightside gives our customers a way to do it using some of the most popular new domain names. Setting up your Branded Short Link has never been easier.”