For decades, Cabela’s—an outfitter of hunting, fishing, and outdoor gear with a rapidly expanding retail presence across North America—has prided itself on educating consumers about the outdoors. On November 10, at 5 p.m. PT Cabela’s will directly reach out to customers for the first time with a live stream titled “Gifts for the Hunter.” As part of Cabela’s commitment to live streaming, the retailer has announced that it will be utilizing www.cabelas.live as the public-facing domain for their live streams.
Over the last year, Cabela’s has embraced live streaming as a medium for training employees and enabling vendors to offer live training clinics. Now, Cabela’s will engage their consumers directly with demonstration videos and the ability to ask questions and purchase products during a live video powered by Brandlive. The innovative approach makes it easy for Cabela’s customers to see products in action and pose questions to the knowledgeable staff, obtain immediate answers, and purchase without having to leave home.
“Cabelas.LIVE is an exciting new initiative for Cabela’s,” said Ryan Watchorn, Chief Marketing and Strategy Officer. “We’ve been successfully using live video for training, and are excited to share Cabela’s expertise with our customers. This first live video event will be a great opportunity for our customers to engage more with Cabela’s while they’re looking for the perfect product for the outdoors enthusiasts in their lives.”
Utilizing live streaming as a method of delivering fresh, authentic content is an increasingly popular marketing effort by businesses and brands of all sizes. While many tech-focused businesses and industries have adopted .LIVE as a means of expressing the immediacy of their content, Cabela’s is among the first traditional retailers to recognize the value of an expressive, branded domain name as a path to fresh, exciting content.
For more examples of how brands, celebrities, and content creators are putting the .LIVE TLD to work, visit www.be.live.
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