In late March (March 22-24, to be precise), marketers and social media experts from around the country gathered in sunny San Diego for Social Media Marketing World (SMMW16) to discuss social media, the rise of live streaming, and utilizing data to maximize brand success. Business Development Manager Marc Gawith was there to experience the magic first-hand. We asked him a couple questions when he got back, and this is what he had to say:
What were your three major takeaways from Social Media Marketing World?
- People and brands want to learn more about live streaming, how to do it, best platform to use, etc. There must have been 10 to 15 sessions on live video and each of them were almost full. The live video sessions were conducted by many of .LIVE’s biggest supporters.
- Podcasters are very business savvy and they are good at promoting things. As far as the sessions go, the podcast sessions had the most interactive audience. They were hungry for how to make their podcast better, how to get more downloads, and overall how to make it a better business.
- Companies aren’t very socially savvy, yet. It was interesting to hear just how many brands and companies in attendance were there to really learn. The big brands were hungry for how to take advantage of social media and which channels are best to use.
What was the biggest surprise?
The biggest surprise of SMMW16 was how most attendees would prefer a .LIVE domain name over a .SOCIAL domain name. Being at Social Media Marketing World you would think the .SOCIAL domain name would resonate more but .LIVE was the clear winner. I think this comes from the companies and brands not really knowing about social aggregators such as Rebel Mouse and how they can leverage them.
What was your favorite non-work-related aspect of the trip?
San Diego weather was amazing while I was there. The best part of the trip was the trip itself. If you are in social media and you want to learn, network, and meet some of the biggest names then this show is for you. The networking was amazing and I feel that going to this conference for me was a very good fit.
Is there anything you’d like to add?
If you had told me that .LIVE would be more popular than .SOCIAL, I would have told you that you were crazy. After seeing the growth of .LIVE and speaking with the actual users of both of these names, it is clear – .LIVE is winning and live video is here to stay.
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