Live from the Rightside studio: A seemingly unlikely pairing

There are certain new domain extensions that pair as beautifully and naturally as pasta and cheese, or wine and cheese, or crackers and cheese–basically everything tastes good with cheese. Take .BAND and .ROCKS, for example. They’ve got personality, style, a little bit of attitude.

Or how about .LAWYER and .ENGINEER? Those are two domain extensions that get the job done. They’re professional, focused, and were probably voted Most Likely to Succeed at one point or another.

That’s not to say that new domain extensions have to be nearly identical in order to be complementary. The fact is, domain extensions were designed to reflect the people who use them, and people have a wide range of interests and experiences.

We happen to think that our two newest domain extensions–.LIVE and .STUDIO, which enter Early Access October 21 and General Availability October 28–are a beautiful complement to our existing portfolio of 36 new domain extensions, and potentially, an equally beautiful complement to your existing web presence.

Both new domain extensions have an undeniable artistic flair; .LIVE is perfect for live music and theater events while .STUDIO is a space for artists to showcase their work and skills. But, as it turns out, defining a studio as a place to make or showcase art is overly simplistic, and not all live events require a stage.

A studio isn’t just a space; it’s an opportunity to be and become your best self through creativity, productivity, and transformation. Whether it’s the spin studio that kicks your butt Monday, Wednesday, and Fridays at 6 p.m.; the skincare studio where stress and toxins melt away; or a place you go to learn a new skill like martial arts or ballet, the studio is a place for you to focus on becoming the best possible version of yourself. It’s your home away from home.

.STUDIO domain logo
.STUDIO coming to YOU!.

And while .LIVE has fewer spin studios and probably not a single skincare facility, it has the same raw energy you’d expect to find in a spin studio. There’s no experiential high quite like the immediacy and thrill of an in-the-moment experience, whether it’s a live stream of a World Cup final, an AMA with your favorite actor, or a concert at a world-renowned venue. And with the live streaming industry booming, .LIVE is the perfect tool for organizations like Meerkat and Periscope that rely on that sense of immediacy for an audience.

Besides being a powerful word in its own right, .LIVE pairs beautifully with some of the entertainment and socially-focused new domain extensions like .VIDEO and .BAND. For brands or artists looking to amplify their digital presence while highlighting live in-the-moment events, a .LIVE web address is the perfect marketing tool to direct attention to the events happening in the here and now.

Don’t miss out on your opportunity to beautifully and directly brand your event, your studio, your business, or yourself with a .LIVE or .STUDIO new domain extension. You can visit Name.com, GoDaddy, or your favorite Registrar to reserve your domain today. And be sure to go to www.rightside.co/portfolio to learn more about any of Rightside’s 36 other new domain extensions.

Send comments to blog@rightside.co.

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