.Live becomes Rightside’s largest TLD by registration

As millions of people embrace live streaming across Periscope, Facebook, Instagram, Youtube, Stream, Twitch and more, Rightside’s .LIVE now ranks number one within the company’s portfolio for registration volume, including premium domains with over 2,400 .LIVE premiums sold to date. In just over a year, .LIVE has become Rightside’s fastest growing TLD to date, surpassing .NEWS, which is used by popular brands like Apple, Google, Seattle Times, and others to showcase their news offerings with branded and descriptive .NEWS domain names. For example, Apple.news is widely used within Apple’s popular iOS mobile news application when sharing a link, Google shows how news topics trend on a regional basis at Unfiltered.news, and The Seattle Times uses SeattleTimes.news and ST.news for branded domains to communicate with readers across any channel.

“Live streaming is here to stay whether you have something to say or something to sell. But if fans can’t find you, your live content strategy is dead in the water. The new .LIVE domain name offers live streamers, businesses and brands memorable, platform-agnostic calls to action in a way that is brandable and repeatable,” said Joel Comm, a New York Times best-selling author and leading live video expert. Comm, a 30-year broadcast veteran, is a .LIVE brand ambassador and works closely with Rightside to help build a community around .LIVE as a lasting domain in the live streaming market. Comm uses Joel.Live as his own branded domain.

Rightside will be highlighting the news at the Summit.Live conference in Los Angeles, where the company is exhibiting as a sponsor and speaking about investing in emerging markets, protecting social reach, and personal branding by creating a domain infrastructure to keep continuous traffic. The popular annual event for live streamers embraced the .LIVE domain last year when it changed its name from Periscope Community Summit to simply Summit.Live.

Rightside’s Top 10 new gTLDs by registration volume are as follows:

  1. .LIVE
  2. .NEWS
  3. .ROCKS
  4. .PUB
  5. .NINJA
  6. .STUDIO
  8. .SOCIAL
  9. .VIDEO
  10. .REVIEWS

Rightside recently kicked off two high-value domain programs to make it easy for all business and individuals to own and make money from high-value premium domains across all 40 top level domains (TLDs) in the Rightside portfolio. To see some of Rightside’s most popular domains in action, visit www.showcase.ninja.

See the official press release here.

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