DomainSpotting showcases a few of the great new gTLD use cases we’ve discovered in the last couple of weeks. We often share these links between ourselves, but what we really want to do is get some of these awesome use cases out there to inspire others to take their online presence to the next level with new gTLDs. This week, we have an awesome, German .VIDEO you interact with to “solve,” a memorable way to share links online, and two amazing musical acts.
In one of the most gripping uses of a .VIDEO we’ve ever seen, German rapper Kontra K produces an interactive music video for “An Deiner Seite” [“Next to You”]. Hold down the spacebar during the video to flip between the two halves of the story being told and see which ending you get. [Note: Some violent imagery is depicted in the video]
Telecom Italia puts their TIM.SOCIAL domain to great use, both as a branded redirect to their Facebook page, as well as for a branded short link, as seen above. Rather than clicking on a jumble of random characters generated by a generic link shortening service, TIM’s audience has a more descriptive (and trusted) link to follow.
Bands have many domain extensions to choose from; with options like .ROCKS and .BAND in our portfolio alone, it’s easy for musicians to get the name they want online. Rock-and-Roll Hall of Famers, The Jacksons, use another popular extension (.LIVE) for their homepage. The Jacksons’ live performances were and are legendary, so it’s no wonder this is the domain they went with.
This week we highlighted examples of a .VIDEO, .SOCIAL, and .LIVE domain, but how about a use case that’s all three in one? Grammy-nominated reggae band SOJA uses several social media platforms to connect with fans. In this way, SOJA can put their brand—not YouTube’s, Facebook’s, or Twitter’s—at the center of their calls to action.