A first-of-its-kind Premium domain promotion

Not all domain names are created equal. Short domains with strong, common keywords have several advantages: They’re memorable to end users, more likely to be navigated to organically, and offer a cleaner brand experience. So it’s understandable that these Premium domain names are more desirable to individuals, companies, and organizations looking to get intrinsic marketing value from their online brand.

Premium domains also fetch higher prices, both on the primary and secondary markets. Yet we know that renewal and transfer fees can sometimes be a barrier to owning these coveted domains, which is why we’re incredibly excited to announce a first-of-its-kind pricing promotion on almost all Premium domains in Rightside’s TLD portfolio* running from May 16, 2016 (17:00 UTC) to June 30, 2016 (17:00 UTC) from the following participating registrars:

Download a list of the available Premium domains now!

Here’s how it works

During the promotional period, when customers register an eligible Premium domain from participating partners at the regular premium price, the wholesale cost to registrars for renewing the domain will be $10 (yes, just $10) beginning either immediately, or on July 1, 2016, depending on the registrar. Additionally, the wholesale cost to transfer the domain to others will also be reduced to $10. Registrars will be able to set their own retail prices, but these drastically reduced costs will make these domains a very attractive investment.

The groundbreaking feature of this promotion is that these reduced renewal and transfer costs last for the lifetime of the domain registration. The registrant will be able to benefit from their domain’s promotional price indefinitely, up until its deletion. And should they transfer the domain to someone else, the new owner will also be able to renew and transfer the domain at the reduced cost. The scale and depth of this promotion is an industry first that we believe will benefit the entire domain community.

Here’s an example:

Premium Domain Purchase at the Premium Price Renew at Standard Price – Every Year Transfer at Standard Price New Owner Renews at Standard Cost – Yearly
AustinDivorce.Attorney $2,500 $10 (saves $2,490 yearly) $10 (saves $2,490) $10 (Saves $2,490 yearly)

Note: Special renewal pricing doesn’t apply to premium domains purchased prior to or after the promotional period. Additionally, Rightside’s Platinum-level premium domains are excluded from this promotion—though Rightside is always open to negotiating Platinum pricing.

What this means for you

What we really love about this promotion is that it’s a win-win for everyone involved:

  • For domain investors – At these reduced prices, you’ll have more time to find the right buyer for any domains you register, and incur lower fees to transfer to them once you do. If you’re looking to add high-quality domains to your portfolio, this will be the time to do it.
  • For registrars – As one of the partners participating in this promotion, you’ll see increased opportunity to market and sell high-value domain names.

Download the complete list of available Premium domains (updated weekly – last updated June 27, 2016). Note, due to the size of this .CSV file, be sure to use an updated version of Excel or open it in a text editor to view the entire list. Additionally, here is a shorter list highlighting some of our most searched for premiums (prices are MSRP).

We are thrilled to be running this promotion, and we know it’s going to create an incredibly energetic atmosphere in the domain community. As the launch date draws closer, we’ll be providing additional details about the promotion.

Be sure to bookmark this post and follow us on Twitter for updates. If you have any questions about the promotion in the meantime, we’d love to hear from you at premiums@rightside.co.

*Premium domains that carry the price category “Platinum” are not eligible

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