DomainSpotting: Domains from Above

DomainSpotting is a showcase for some of the new gTLD use cases we find as we explore the online namespace. We’re starting off 2017 with five very different examples of new domains, but they each make the most of their brand with memorable domain names. This week, we have two armed forces domain extensions (only one of which is used by the armed forces), a major professional sports team, a nifty collection of online puzzles, and a program aimed at increasing diversity among published authors.


The Leap Frogs are the United States Navy's Parachute Team
You can book the Leap Frogs at LeapFrogs.NAVY

The United States Navy Parachute Team, also known as the Leap Frogs, put on amazing spectacles for crowds at air shows, sporting events, and other public performances throughout the year. The group is made up of some of the Navy’s most experienced parachutists, including some from the Navy SEALs. Every branch of the armed forces has specialized demonstrations units and teams like the Leap Frogs, and each of them could benefit from an instantly recognizable .ARMY, .AIRFORCE, or .NAVY domain.

NYJ.SOCIAL (branded short link)

The New York Jets football team uses NYJ dot social as a branded link shortener
Hoping to translate success on social media to success on the gridiron

We’ve mentioned the benefits of branded link shorteners before, and here we have another major example. The New York Jets football team has over one million people following their twitter account, and every link they post starts with “” Compared to a generic “” link, it’s a great way to reinforce the Jets’ brand with every click.


Sourcing dot games uses lateral thinking puzzles as a driver of professional recruiting
IT Recruiting and Gaming often go hand in hand

Jan Tegze loves a good puzzle, and created a website to share a few of his own. But as an IT recruiter, his puzzles have an interesting professional spin to them. Many tech companies employ creative methods to vet and recruit new personnel, and Sourcing.GAMES is an example of the types of lateral thinking that recruiters often prize. See how many of Jan’s riddles you can solve.


Spaceship dot Airforce is being used as the home of a software developer of an API wrapper
A unique, unexpected use of the .AIRFORCE domain

While our armed forces domain extensions were launched with the armed forces in mind, there’s no reason that they must be used for that purpose. Tech startups are often more open to adopting new gTLDs, and such is the case with Spaceship, a time-saving API wrapper for Apple’s Developer Center. The .AIRFORCE extension both embellishes their brand, and helps what might be a fairly generic domain stand out from the crowd.


Write Now dot Live matches aspiring writers with editors to launch their careers
Both a good cause, and good business with this .LIVE domain

Penguin Random House is one of the most recognized imprints in the publishing world. Seeking to publish authors that would be more representative of the society around them, Penguin Random House UK launched a mentorship program, using Write-Now.LIVE to solicit applications. At each of the Write Now program’s live events, 50 aspiring writers sit down with editors and working authors to launch their careers.

Have you seen other examples of new gTLDs in the wild? Send them to us at or post them yourself with the #DomainSpotting.

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